The Big Designers 2
By, Afua Serwah Osei-Bonsu
Necessity is perhaps the ruler of all design. One example that stands out is a department store concept called “Destinations.” Destinations represents a formula where designs correspond to events and locations or destinations. Perhaps Destinations falls under a necessity button and becomes the kind of richness of a necessity met, when you have exactly what you need for a specific purpose. Destinations because of the level of achievement of necessity, becomes a number one best seller. What destinations could suggest is something like playing the child’s card game “Go Fish,” does your card match my card, “No, go fish.”
The methods one uses to achieve advanced necessity satisfaction can be lucrative and rewarding.
At this juncture in history, what becomes really evident is how the objects in for example a department store, eventually exit the department store and become the “culture.” A designer’s task is to become a cultural builder, or perform cultural branding. One needs to be cognizant of “building techniques,” building people, cultures, respect and great nations. Great designers or the big designers are “great builders.” One good example is a newspaper that desires to achieve something within their community and become a “community builder.”
Early design paid close attention to era and a lot was hinged on how to brand the time period or decade which had wonderful results. Teapots are a nice case study. Many teapots appear to fall under “era and charm.” If one sat down to design a teapot they may study many, many teapots and wonder about the je ne sais quoi of teapots. Teapots may charm one because the design informs the taste of the tea, they have phallic imagery and divine qualities.
Perhaps one creates an “ideal” and matches their designs to the ideal to achieve a result within their community. For example, if your community has Paradisian ideals, one may endeavor to make their appropriate Paradisian clothes underneath a Paradisian helm-how the Paradisians became the Paradisians. Even the school for the Paradisians could become a school for the design of Paradise and the protection of Paradisians. Designs are buried even there in how the school is designed which will reflect what is contained within the nation or on the planet etc.
So how does one design the clothes for the Paradisians? There is what they are, what you want them to be, how you want to develop them and how to meet their necessities; or perhaps it’s how you love them, showcase them, satisfy them, beautify them, brand them, even teach them. A Paradisian may be a values based choice and the corresponding Paradisian clothes may be values based. A Paradisian may have cultures and subcultures that also informs design choices. Within a Paradisian concept there is probably always nature or natural elements including florals.
The challenge living together with diverse and interesting peoples is with cultures and subculturalization and what that can include. In an American State such as Michigan where few leaders may have been directed towards cultural development in particular or some may be engaged in cultural branding. What could be included are things like sports arenas, specific department stores, outdoor amenities, recipes, holidays, music, the wealth of the people’s accomplishments and ideas like humility or even seasons.