Up to Snuff #90: Audience and Purpose
By, Afua Serwah Osei-Bonsu
Your audience should connect to your purpose. Your audience should be either intimate or formal or academic or a conference or youth and so on. Your writing should be directed at what your audience needs to know, be informative and the choice of a particular voice that suits them. Original writings evolve from audience and purpose writing. Writing to someone or for some purpose shapes the writing and is crucial to good writing. Recall a letter or email and the distinct voice or tone due to the audience.
You should always be writing to someone. The writing will start to have personality via the exchange.